Microsoft today has already introduced updates to use the logo on the search engine and web services – Bing. Along with several updates were introduced to their search engine.
From what is shared, it seems Microsoft implements support simple functions on the side of Bing search results, more or less like the Knowledge Graph on Google.
From Microsoft’s Bing search engine is considerably less popular in Malaysia, especially with the variety of functions limited to U.S. users only.
Whatever it is, with the introduction of the new logo, it would enable the Microsoft present with a parallel design with some of their other logo design is based on the Metro (ModernUI).